Dominique, a Social Media Manager in the San Francisco Bay Area, CA
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I am a San Francisco Bay Area social strategist, creative and writer currently executing social media strategies at WeWork. Being an Oakland native and semi-New Yorker, I’ve always experienced the best of both worlds. However, attending Sarah Lawrence College expanded my worldview and intensified my work ethic even more. Transitioning from a career in public relations to social media marketing, provided the exciting opportunity to bring digital campaigns into fruition for high profiled clients such as TIDAL, Air New Zealand, Microsoft Pulse, Visit Israel, etc.
How would you explain your job title to a child? ***
I get paid to write on the internet!
What were important steps you had to take to be in your current position?
I jumpstarted my career by becoming a serial intern. I had my first internship at Modern Luxury Media as a Marketing intern for a year in three different markets and magazines (Atlanta, San Francisco, New York). I knew it was imperative to gain hands-on experience in marketing, social media and public relations being that I was a psychology major with no plans to attend graduate school upon graduation, given student loans and my family’s financial situation. Since my first year of interning, I completed seven additional internships.
Fast forward to 2015, I landed my first public relations position as an Account Coordinator at a boutique PR agency and fell in love with social media influencers instead of writing press releases and pitches to the media. My newfound love of social media and influencers encouraged me to take a leap of faith to make a huge career pivot. I decided after a year, I wanted to focus on copywriting, implementing social activations and executing social influencer campaigns. Another career avenue that I’ve been beginning to explore is contributing to major publications. My recent Women At Forbes work highlights millennial women of color and their careers in and out of the workplace.
Recently, my previous company sponsored me to take a UC Berkeley course in Digital Marketing, which sharpened my skills. Also, consistent and intentional networking has afforded me a myriad of career opportunities. A special shout-out and thank you to my many mentors who have inspired me to keep progressing and taking names. Alongside my career, I’m the Membership Director for ColorComm SF and active within Alpha Kappa Alpha Sorority, Incorporated.
What challenges have you experienced in the workplace?
Not having the proper mentorship within the workplace and the exposure/visibility. In my early years after college, some managers have been intimidated by my work ethic and dedication and didn't want to give me reach assignments and fuel my potential.
What are some things that you love about your job/career? Where do you see yourself in 5 years?
I define media as influence. Social media allows us to disseminate information, create niche communities and connect on a personal level with brands (e.g. consumer and lifestyle marketing). The audience, more than ever has the unique opportunity to influence companies in real-time. Outside of my profession, media has allowed me to have an active and impactful voice in the world and provide a platform for those who aren’t able to share their opinions and accomplishments, as seen on my blog, Werque by Dominique Brielle. I see myself being a Director of Platform Strategy in 5 years and an established freelancer.
What advice would you give someone trying to pursue your career?
Content creators can better position themselves by knowing their audiences, becoming a strong and visual storyteller and creating a strong mission statement. I encourage them to differentiate themselves from the pack by sharing their unique personal experiences. Given that the current market is saturated with tons of social influencers, freelancers and “experts” it’s extremely important that influencers have a distinct point of view in order to captivate and grow their audiences.
What advice do you have for someone first coming into a professional space? It can be more than one.
Believe in yourself. Confidence and gaining mentors in the communication industries truly is a major key. Always be your own advocate and keep track of the projects and processes that advanced your organization.
Dominique has been dancing since she was three years old and she loves Thai food! She can also sing Silent Night in Tagalog.
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